SELLFIE
A Contemporary Art Collection Exploring the Digital Self
A selfie is more than a mere image; it’s a projection of identity—a blend of self-expression and public narrative. When viewed, it invites the audience to imagine stories and assign meanings, transforming a still frame into a speculative world shaped by perception.
SELLFIE expands on this concept, turning traditional photography into a dynamic exploration of the digital self. Each piece begins with still images generated in #midjourney, evolves through image-to-video AI animation, and is refined in post-production using After Effects. Through layered processes of lighting, texturing, and timing adjustments, SELLFIE transcends static imagery, imbuing each work with vitality and dimension.
The title itself critiques selfie culture, embedding the word "sell" to highlight the commercialization of identity. In a world where selfies are used to market our stories, aspirations, and authenticity, SELLFIE reflects on the transactional nature of self-representation in the digital age.
The collection also mirrors neural network abstraction, where AI reconfigures data to generate outputs. Similarly, viewers reconstruct elements of each SELLFIE, creating unique mental interpretations. This interplay between technology and imagination invites empathy and connection, challenging the boundary between physical and virtual existence.