MIKIMOTO
MIKIMOTO 125th Anniversary – “FEEL THE PEARL” Teaser
Created for the 125th anniversary celebration of MIKIMOTO, this visual teaser introduced the exhibition FEEL THE PEARL—a deep dive into the beauty, origins, and cultural legacy of the world’s most iconic pearl house. The concept follows a single luminous pearl on its descent into the oceanic depths where it is born, echoing the mystery and refinement at the heart of the brand.
Rich blacks, deep blues, and subtle iridescence were used to mirror the atmosphere of the Ginza exhibition hall, creating a cinematic environment where the pearl and MIKIMOTO’s high jewelry emerge as glowing focal points. The piece served as a visual overture to an immersive installation featuring rare pearls, mother-shell specimens, historical insights, VR experiences, and high jewelry displays—celebrating MIKIMOTO’s 125-year heritage of craftsmanship and innovation.
The concept followed a single pearl on its journey into the mysterious depths from which it was formed. I designed the piece with deep blacks and rich blues, echoing the atmosphere of the exhibition space and allowing the pearl and featured jewelry to shine as luminous beacons against the darkness.
Credits:
Naotomo Umewaka – Director
Mari Yamamoto – Co-Director / Writer
Takuya Takada – Producer
Ty Demura – Producer
Ces Shaw – Videographer / Editor
J. Scuderi – Animator / Editor / Sound